November 1st, 2008 by Maphia

Among the most costly pairs of jeans, Diesel jeans are among the most sought after in the fashion-forward market scene. This Italian-based company was founded and is still owned by Renzo Rosso in 1978. This line of clothing is mostly aimed at the youth market but is also now found on other items such as perfume and jewelry, leather goods like shoes and bags, eyewear, and wristwatches. Diesel also manufactures other lines of casual clothing for men and women. Diesel jeans, which remains as the primary product, is always associated with designs that show strong masculinity, femininity, and sexiness.

Presently, the company has 17 subsidiaries in Europe, Asia, and the Americas and its various lines of products are available in 500 retail outlets where 300 are Diesel-branded stores in over 80 countries. Some of them are also franchised stores. The current production of Diesel’s products is outsourced to small companies but its signature product, which is of course denim jeans, are all manufactured and based in Italy. The company continues to be a leader in developing unique styles with high-quality fabrics that undergo stringent manufacturing and quality control. This is because, from the very beginning when Renzo Rosso founded the company, he has always surrounded himself with creative and talented people who come up with unconventional ideas yet remain productive and imaginative. To further make its presence in the youth market as its main target, Diesel currently focuses its attention in endorsing youth-related activities and concern by sponsoring youth projects and artistic youth endeavors.

The company’s annual sales now reach over 1.2 billion euros and Diesel remains to be one of the leading denims company. Despite its expensive price, its line of products especially its denim jeans are highly favored especially among the young.

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