November 3rd, 2008 by Maphia

Founded and based in 1996 in Arleta, California by Gela Nash-Taylor and Pamela Skaist-Levy, Juicy Couture, manufactures a modern line of casual and dressy apparel. Making a huge impact in today’s fashion trend and market, Juicy Couture specializes in handbags and tracksuits using velour as a main material. Their phenomenal rise started when they proposed a tracksuit design for Madonna with “Madge” on it. When Madonna wore it in public and it caught the scrutinizing eye of the public, and then began the popularity of this fashion label.

Juicy Couture also started to widen its line of items and now includes men’s clothing, jewelry, handbags and children’s clothes. It continues to attract the eyes of the fashion-forward with its high quality products and materials with superior craftsmanship that have a very urban feel to the one wearing it. The label is also widely known for various slogans and symbols embroidered ion its lines of items and aside from this, it is very popular among the teenage people because of the colorful designs and characters. It is also expanding its fashion line by manufacturing pet carriers, charms, and jewelry boxes. The most recent sensation among its line of items are sunglasses designed to create a fresh look and making the superior design noticeable.

Aside from its stores in the US, Juicy Couture has proven its popularity and marketing success with its stores in Milan, Tokyo, Beijing, Hong Kong, and Dubai and caters to retailers such as Saks Fifth Avenue, Scoop, Barney’s, Bergdorf Goodman, Henri Bendel, and Fred Segal.

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